You see them everywhere! you hate many, remember few, connect with a handful of them. Advertising agencies spend millions of dollars trying to get your attention. Lets just say, some products allow for funnier, more creative, more memorable ads.
Durex
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIUPx3vPzgIh4w2Gafsfk5los-i4JT7mHVBDeDHeVdq887zwlR7zlDRz_kNR76hhcslhNnC222fSNFDtf0c4KOvyaWvcDqGyDnQfl-gvKZrvtov88zkZmGKT30vdXwy2RbOdP9m_nV8zA/s320/durex_0.preview.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrGwEYihabYI41auB6k566dSDCyroyIhRel7iMn-e6ivom8oY5QB-LVVWc8C4JRKTbyDGHX6bM-CexlPdFGY0juXPOU4cvIfFAbQbgzEKRvg_PvIltofY4tY3gxcbnrtm2hi-KF92lWhQ/s320/durex.jpg)
This campaign attempted to gain the trust of consumers, promising that the brand is good at its job, and never fails.
This clever Guerrilla Marketing campaign used a transit system's turnstiles to get the message across.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvGQj5RurxTB3iIRShOhJjRxp8WQ0qiYeSMIn6hJTquMbiQGbdHm_-ZQyvo1Ojo6OeEgGmw_qr5PK9fqKKWKXeEuT9hKJnsG7Qd2yxPBKX_AjJRKmLCw9JJeijMLGVQcYnXVBYEk2rGvo/s320/DurexXLbeach.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRzFFFflWRHcsOwAZgYz49-pcau_LI8HI5XU8y9O0vBP92wvkSN-sxplYZPKGYRn_Sl8kDf8HCtCVXYrQ8pSkML7_dwA4kEGJA6_7ztD2VmWyAY5gy_pWXR14mwafiRUq1mEHpXcHba4w/s320/ibdurexl.jpg)
Durex understands the need for XL condoms, and has a very clever way of showing it in this campaign.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZqq680VaHHn0SMT893YPqhyr8nN6DObPLllFX6_ooBB4UF9JThP_yh9paV7hw7-h_tI839aVnG0klwGMhWa4u8ZLj4Bpb6nPsKH_7MScAuUr4A3EMHOxe3ooxZ1NQFk1ojkgHpIZY-I/s320/condoms_36.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTBmNB6r0fwvoXDT1dOt7P5h-KqCJTsKmCQd5ehQuByR-SXqqGCwAIhZXZbgLrOZPg94S3fB7_03Yw6MerDg8yTBEzqbtvM9SvAyE9k5_VzVY2EYOKKtX-3-oDMOwqH6TPzKFdDr0rRBo/s320/condoms_37.jpg)
Kids are expansive. Durex is not. Simple, yet effective campaign
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXMKvI7-JwkuZVQ4xZgMxzSs22BJkpXbyl3cHI01uBoXP1tB4E7wOxXI3W35jWcbh6AB9bxORgHwREygiOb0UsQ6VB4GbzmKl4mt6CI7diOO5gOVqRdiwdiGY8OvZMwEuVkgwAbiBTu90/s320/durex_pregnancy.jpg)
"Love is blind" campaign. Attempting to gain trust and loyalty from its consumers.
Hansaplast
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirA6XO4FOG2YDGaJxol9uLgjLu63kqvF86nmPNZXzgDkfRzTMFyNtY9QagZkD04dPbImBGDDQmwSIzBWUKVTfpDLL_LBbVUyDG2NbOQgy6Tc5ka9XCMT8Qzedl7cRX_rDJExI85x1iecs/s320/condoms_49.jpg)
This very creative print ad promised a longgggg lasting condom.
Jontex
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEpSmSABdZ0HaSOooiZs-jd7sCDKH2OFrVW9bHDyaOXx-OVwuj-FP7VGTLVrOL-1FRDvqeGOBTQl5192epxWPyPH5Q3yrhCkv2cJ6bEaZkhNMLCarRB2z8PYVC0bvbTY6kvNqtt02GqV4/s320/a96887_83.jpg)
Very creative Guerrilla Marketing campaigns using condom shaped umbrellas and a bathroom sticker reads: "You never know when it'll be necessary."
Love it! Where did you find these?!?
ReplyDeleteVery clever strategies! I have not seen any like this around Green Bay though, perhaps these are limited to areas with more diverse demographics? Great post! I look forward to more like these :)
ReplyDelete